It seems a hybrid of engaging writing skills + SEO savvy. Google Author Rank is a key element.
H/T to Matt Zaffina
The new social operating system of "networked individualism" liberates us from the restrictions of tightly knit groups; it also requires us to develop networking skills and strategies, work on maintaining ties, and balance multiple overlapping networks.
show+tell creates conversation using real stories, brands and products to meet clients' objectives.� Whether sparking ideas for new product development, naming, problem solving or ideating, show+tell creates and conducts customized experiences to produce desired outcomes.�